
what we do

Our specific focus on the e-flavors and e-liquids industry has resulted in the gain of extensive field-related expertise and market knowledge allowing us to serve our customers best. We are up-to-date on legislative developments, technological trends and consumer preferences around the globe and use our extensive network in this industry to provide more than just products, but an overall one-stop premium service.

Our focus on the development of e-flavors and e-liquids for our business customers drives our motivation and passion for our products and this industry. All our products are specially developed and optimized for the use in electronic smoking devices (ESDs) to make our customers’ products unique and superior in the market. Our customer range stretches from liquid manufacturers and fillers, to (semi-)disposable distributers/manufacturers up to multinational corporations.

Our entrepreneurial and customer-centred philosophy results in 100% customer satisfaction and immediate assistance. As a start-up company, we assist our customers 24/7 if necessary and will always seek solutions for the impossible. Being responsive means to rapidly generate new ideas and flavors or to produce and ship urgent orders immediately. On the other hand, our customers can benefit from our flexibility when we use our knowledge and expertise to find answers to new questions and develop solutions instantaneously.
Flavor Design Excellence and Experience
Developing unique and superior flavor recipes requires a dedication to the product but most importantly experience and understanding of the process. What does experience mean to us?
Our flavorists have more than 20 years of experience in their field on average. Their profound understanding of flavors and long-time experience in the field has allowed them to develop a heightened sense of creativity, knowledge and expertise in the design of flavorings. They also know how to best support our customers in the creation of their products and their extensive product knowledge allows them to test the newly developed flavors directly on our customers’ hardware to evaluate the results. Our experience also includes the daily search for new raw materials for our products, the internal investigation of the suitability and interplay between our 3,000+ available ingredients and the close collaboration with our customers and suppliers.
Superior Quality
All of our e-flavors and e-liquids are manufactured in a food-grade environment (HACCP certified), using Pharma-grade (UPS) and food-grade ingredients. Even the packaging of our products is food-grade certified. Additionally, Hertz Flavors follows GMP guidelines and has been DIN EN ISO 9001: 2015 certified for their quality management system for over 10 years.
All ingredients, intermediate products and final e-flavors and e-liquids go through comprehensive quality checks. We also maintain a very strict quality control process during which our specialists use all their know-how and sensual experience as well as modern methods such as GC-MS or NIR analytics using state-of-the-art equipment. Last but not least, every batch of liquid that leaves our production facility is tested on its nicotine content!
Compliance and Regulatory Expertise
Serving the customer right means to consider legislative aspects for the different markets as well as special wishes (i.e. all natural, GMO-free ingredients, etc.) in the development of the e-flavors and e-liquids. In collaboration with Hertz Flavors, we ensure that country-specific legislative and company-specific ingredient requirements are precisely embedded in our products. In times of change, we help our customers to prepare and comply with tightening regulations therefore providing them with a competitive advantage for the sustainable growth of their business by reducing uncertainty.
Additionally, our partnership guarantees that all our products are correctly labeled according to GHS/REACH and documented with comprehensive and product specific Safety Data Sheets (MSDS) and Products Specs.